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The same year that Norway crushed Brazil in soccer, there were some guys in Porsgrunn who had a holiday dream, a dream to go on a cruise. How on earth would they be able to scrape together enough money to make their dream a reality? The answer: throw a party! In order to host a party, they needed a name. With Will Smith's monster hit on the radio and their vision of sailing away on the horizon, the name became simply Just Cruzin' Production. Having persuaded Diesel and Tine to sponsor the all-time student party, it was a guaranteed success. The event was in fact so successful that their plan of going on a holiday never actually happened, thankfully. Requests began to pour in, and within a short time, the gang of guys continued solely on making life into a party – for others of course. Today, JCP is one of the country's leading communication agencies with over 80 employees at JCP Event, JCP Ignite, JCPR, JCP Travel and Payments working in Norway, Sweden and Denmark.